We create your industrial auction
Enterprise solutions for auctions – a system from process initiation to delivery. Live-stream auctions, timed & soft-close auctions, back office, process management, logistics & AI features.
Auction software
One system – from object delivery to delivery.
Auction houses have special requirements: complex processes, high visitor numbers, time-sensitive bids, international customers, legal frameworks, and a high degree of trust. With bluetronix, you can realize your own auction platform in various stages of development – from the classic presentation site to the enterprise project with its own server infrastructure and cluster operation.
Types of Auctions
Three variants flexibly combinable
Utilize time auctions, soft-close, or live-stream auctions – individually or combined. Items that do not receive a bid can optionally be listed in the post-sale after the auction.
Live auctions
Auction hall & online cleanly connected
With the auction house console, you can additionally broadcast classic in-person auctions online – synchronously and transparently. Employees of your auction house operate the console and transmit bidding steps, awarded bids, and lot changes in real-time. Online bidders can follow the auction via video and place live bids through the website or app without delay, as if they were sitting directly in the hall. In this area, concealed bidding steps can also be implemented, such as through automatic bidding agent bids. Online bidders can see at any time whether they are the current highest bidder, whether the leading bid comes from the hall, or was possibly placed via an external live console, and can raise their bid at any time.
Multi-Cam Stream
Live stream – switch between 3 cameras
For live auctions, we implement a setup where you can switch live between three cameras – e.g., total shot, auctioneer, item detail. The viewer sees video, the current bid, and status simultaneously and can bid live in parallel.
- Live video of the auctioneer + bid overlay
- Switching between 3 camera feeds (e.g., hall / auctioneer / item)
- Real-time bidding via web and app
- Internal consoles: auction and employee console
Auction website
Presentation, catalog, dates – easy to maintain
With bluetronix auction software, you can comprehensively present your auction house: company profile, team, history, collections, and areas of focus. Your items are clearly displayed as a catalog – with professional detail pages for each item. You can also communicate auction dates, post-sales, and timelines clearly. Optionally with a newsletter, news section, internal areas, and multilingual capabilities.
CMS Features for Auction Houses
These features form the foundation for your professional auction appearance: catalog, bidder comfort, automatic media processing, and clean data flows. You can get started directly – and later expand to a complete auction platform and enterprise growth as needed.
Item list with images & live bids
Your object list can be displayed as a modern catalog – including preview images, starting prices, current bids, and clear status indicators. During active auctions, bids are updated dynamically, allowing bidders to see their position at any time – without constant refreshing and confusion.
Watchlist & Archive lists for bidders
Bidders can add items to a watchlist, monitor collections, and build their own favorites lists. Additionally, archive lists are available, e.g., for previously viewed items, past auctions, or 'recently viewed'. This keeps users oriented in the portal and allows them to quickly find their way back to interesting lots.
Import & Export of items (CSV / TXT)
If your inventory is already in another system, you can import object and item lists cleanly (e.g., CSV or TXT). You can also export data – for internal filing, external service providers, or for further processing in other processes. This saves time, prevents typos, and keeps data consistent.
Excel import/export for your storage
Many auction houses work internally with Excel sheets – for commissions, catalog data, or interim statuses. bluetronix supports data exchange via Excel, allowing you to quickly move data between filing, team, and system. Ideal if you have multiple people involved in the process or need to consolidate inventory from different sources.
Image uploads as a list & assignment by article number
You can upload many images in one step and then automatically assign them – for example, via item numbers or defined image numbers. This is especially practical when you have photo workflows in the team or if image material is already structured. This quickly results in a clean, professional catalog.
Automatic image scaling & AI background removal
Images are automatically optimized during upload: suitable sizes, fast loading times, and clear presentation on desktop and smartphone. Additionally, an AI function can optionally be used to remove backgrounds or neutralize them. This creates a uniform appearance and saves a lot of time in image editing.
System emails for bidders
The system can automatically inform bidders via email, e.g., when a bid is placed, outbid, auction win, invoice creation, or important status changes. This makes your portal reliable, bidders remain active – and you reduce inquiries, as users always know what to expect next.
Push notifications in the app
If you use the app, bidders also receive push alerts – e.g., when a bid is placed, outbid, auction win, or shortly before a lot expires. This significantly increases participation because users don't have to constantly check in but are reminded at just the right moment.
VR tour & 360° walkthroughs
Present your auction house or auction location as a virtual tour: 360° images can be compiled into a tour and embedded on your website. This builds trust, increases time spent on the site, and makes the location tangible – especially helpful for international visitors.
Stable data structure & clean workflows
The functions are database-based and designed to allow your inventory to be quickly maintained, published, and later expanded. This ensures your presentation is not only attractive but also technically sound – an important point if you plan to later add live auctions, back office, and automation.
Voice input for object entry & AI text conversion
During item and object entry, you can dictate descriptions directly on your smartphone or tablet using voice input. The system automatically converts the input into text and can subsequently improve the content through AI.
Online marketing & campaign evaluation
If you run online marketing campaigns (e.g., Google Ads and Facebook/Instagram Ads), you can evaluate them cleanly in the system. You can see which campaigns really bring visitors and bidders, which content works, and where you should optimize your budget – instead of just guessing 'click numbers'.
Statistics for visitors & detailed evaluations
With the integrated statistics, you can precisely see how visitors use your website – and derive targeted improvements from it. You not only analyze 'overall', but also receive detailed views to make informed decisions: Which auction attracts? Which object pages are viewed often? Which countries are active?
SEO & GEO – optimized for search engines and AI searches
All pages and database-based content (e.g., object pages, news, dates, and archive areas) are structured to be easily findable – both for classic search engines (SEO) as well as for modern AI search systems and generative search results (GEO). The system automatically generates important structures to build long-term reach for your object archive.
Website chat – speak directly with visitors
Through the integrated chat, interested parties can contact you directly on the website – without detours, without email ping-pong. Ideal for questions about lots, viewings, dates, shipping, or registration. This increases service levels, allows for quicker responses, and keeps you close to your customers.
AI chat assistant – automatic responses
AI chat assistants that automatically answer customer inquiries – based on your knowledge base (e.g., processes, fees, shipping rules, viewings, participation conditions). If an inquiry is complex or requires personal clarification, it is seamlessly forwarded to your human support.
Process Management
Manage complete processes centrally – from creation to internal notes to clean documentation. Expert reports and documents are structured and archived, allowing staff to access decisions made at any time. Additionally, evaluations support auction follow-ups, and auction lists can be exported for teams, clients, or external partners.
Auctions subject to reservation
Accurately account for bids subject to reservation – including status, internal review, and approval process. This way, you can make controlled decisions about confirming a bid after the auction ends (e.g., for minimum price or client approval). The handling of bids remains traceable, and bidders receive clear information without misunderstandings.
Collective Auctions
For large inventories, collective auctions can be conveniently combined into a single procedure. Object sets are managed, filtered, and published together – including uniform rules, timelines, and evaluations. This is suitable when many items from a project, warehouse, or location need to be processed in a clear manner.
Sale of Remaining Stock
Objects without bids do not have to languish: Create a remaining stock auction with reduced prices with just a few clicks. Images, data, and history are preserved, saving you time and increasing the chances of quickly liquidating inventory. Ideal for warehouse clearances, serial items, or surplus quantities.
Single Auctions
For individual high-value items, you can create your own single auctions – with special presentation, document downloads, and focused bidding history. This makes the item feel more exclusive, increases attention, and allows you to individually control duration, minimum prices, or bidding rules.
Auction Announcements
Promote upcoming auctions early with a preview: Dates, item lists, and image lists can be presented in a structured manner. Interested parties can orient themselves in good time, build watchlists, and plan – increasing reach and bidder activity at the start.
Archiving Auctions
Automatically archive completed auctions without losing content. Optionally, archive pages can remain public – ideal for search engines, references, and long-term visibility. This creates an object archive that builds trust, reduces inquiries, and maintains lasting reach (depending on publication rules).
AI features & multilingualism
Faster, better texts – greater reach worldwide
Bluetronix can be specifically enhanced with AI features: article texts are linguistically improved, spelling and grammar are automatically corrected. Additionally, the entire auction platform can be offered in up to 24 languages – including catalogs, system texts, and navigation.
AI text optimization
Improve wording, structure content, correct spelling/grammar. Ideal for item descriptions, artist texts, background information, as well as legal information pages.
Up to 24 languages
Translate the complete platform: Navigation, catalogs, dates, news, and system texts – ideal for international bidders. Without double maintenance and without media breaks.
Your own auction app – stronger customer loyalty
We create a dedicated app under your company name (iOS & Android). Customers register once and stay logged in. This allows them to bid more quickly and frequently on the go – with push notifications for overbids, bids, or just before the end of the auction.
Optional: App-Funktionen wie Merklisten, Live-Bieten, Rechnungen, Sendungs-Tracking und personalisierte Push-Alerts.
Bidder portal & customer accounts
Your customers have their own login area with everything they need for modern bidding and secure processing.
Registration & data
Billing and delivery addresses, optional VAT ID verification (B2B), profile management by the customer themselves.
Bidding & automation
Pre-bids, maximum bids, bid agent that bids live up to the secret maximum bid.
Invoices & payments
Customers can view invoices, statuses (open/paid), and receive clear instructions for the next action.
Tracking & history
Tracking after shipping, bidding history, watchlists, and outbid notifications.
Back office for auction houses
Invoices, banking, dunning, inventory, packing lists, shipping labels, e-post letters, signatures upon delivery – we automate the complete process from delivery to dispatch.
Object Entry
Administration
Delivery
Back office
Invoicing, banking, inventory, shipping, automation – all in one system
With the bluetronix back office, you can significantly simplify your internal processes in the auction house – from invoicing to booking and customer management. Many processes can be automated, saving you time and reducing ongoing costs. The back office not only reflects your workflows but actively simplifies them – relieving you in your day-to-day operations.
Invoices & Quotes
Invoicing can be fully automated or partially manual as needed – including adjustments according to your specifications.
- automatic and manual invoice creation
- Custom invoice layouts according to your specifications
- payment QR codes on invoices
- Quote creation
- Automatic individual and collective invoices
Object Entry & Object Management
Structured functions are available for everyday auction tasks to manage object entry cleanly – including billing.
- Management of Object Entry
- Recording and maintenance of objects
- Billing for sellers
- Generate object entry contracts (optional per workflow)
- Collective billing for sellers (clearly summarized)
Customer management & bookings
All customer and account data is managed centrally – clearly, transparently, and perfectly for everyday operations in the auction house.
- Customer management including customer numbers
- Changes to customer data
- Customer accounts and balances
- Manual bookings as needed
- Export for accounting office / tax advisor (depending on the interface)
Banking, Payments & Automation
Payment reconciliation can also be significantly more efficient – including bank import, interfaces, and automated dunning.
- Import of Bank Transactions
- automatic assignment of payments to customers (where possible)
- Import and management of incoming payments
- Integration of payment systems
- Automation of invoice reminders and dunning notices
Export, interfaces & shipping
Practical export and integration options are available for further processing and external systems – including shipping processes.
- Export of invoices and bookings
- Interface integration with external accounting systems
- Shipping functions including label printing
- Package tracking in the vendor account / in the app (depending on the connection)
- Interfaces to shipping service providers (labels + tracking)
Warehouse, QR codes & app connection
For quick object assignment in daily operations, you can directly use QR codes – including warehouse location management and mobile workflows.
- Warehouse management: structured management of locations and positions of your items
- QR code system: capture items faster and assign them uniquely via scan
- Pick-up and delivery lists: clear lists for pick-up, handover, and shipping
- Shipping labeling: generate and print labels directly from the system
- Employees scan items via phone/tablet; handover signature possible on tablet
E-Post interface (automatically generate letters)
For invitations, invoices, reminders, and other correspondence, the system can generate letters and transmit them via an E-post interface. You save printing and enveloping while maintaining a clean documentation.
- Letter creation directly from the system
- Invitations to auctions (bulk mail)
- Invoice / reminder as a letter (if desired)
- Documentation and traceability per customer
Chat & AI Features
If you want to process support requests faster, chat and AI modules can be integrated – including automatic translation for international customers.
- Chat for quick inquiries about lots, dates, and viewings
- AI support for automatic answers to frequently asked questions (knowledge base)
- Forwarding to human support including conversation history
- Multilingual AI chat with automatic translation
Digitization of your business processes
bluetronix connects CMS, auction platform, app, and back office into a seamless system. Together, we optimize the areas where unnecessary effort occurs today – practically and in tune with your daily business.
Object Entry & Contracts
Manage object entry, create object entry contracts, billing, and collective billing per seller.
Warehouse & Positions
Manage item locations (room/shelf/section). Generate QR codes and scan items via the app.
Invoices & Banking
Automatic and manual invoice creation, payment QR codes, bank imports, payment interfaces, dunning.
Packing Lists & Delivery
Generate packing lists, delivery lists, and pickup lists. Handover on tablet: Customer signs directly on site.
Shipping & Tracking
Shipping labeling with interfaces to shipping service providers, tracking visible in the bidder portal and in the app.
E-Post & Mailings
Interface to E-Post: Automatically generate and send letters – invitations, invoices, reminders, and more.
Service, Communication & Discoverability
For modern auction houses, it’s not just about the auction – but also the service before and after.
Website Chat & Automation
Visitors ask questions about lots, dates, or viewings. The chat can pre-sort inquiries and, if desired, AI-supported answers to frequently asked questions – also in multiple languages.
SEO & AI Search Engine Optimization
Structured content for search engines and modern AI searches (Generative Search). Articles, news, and events are technically well-structured – without complicated configuration.
Domain & Email
Set up a desired domain or move an existing domain. E-mail addresses matching the domain for a professional appearance.
Statistics & Campaigns
Access by countries and time periods, campaign sources, bots, and search engines. Optionally: online marketing campaigns can be booked additionally.
Up to 90% government funding
For digitization, automation, and modern web portals – we check eligibility for funding.
Non-binding consultationAutomation of your auction house Standard solutions often do not suffice
bluetronix works cost-effectively with proven core modules that we specifically adapt to your requirements – instead of developing everything from scratch or forcing you into rigid standards. This way, you get a solution that fits your processes exactly, remains scalable, and makes economic sense.